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Esthetiworld: the negative trends in aesthetic channel slow down

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Technical and economic close examinations for the next edition of Esthetiworld, the greatest appointment devoted to the world of the applied aesthetics, of the dermatology and of the scheduled nail from 22 to on October 24 near Mi.Co. - Fiera Milano Congressi. Cosmetic Italia with the Gruppo Cosmetici per l’Estetica renews its own share to the event and the rich calendar of initiatives that will animate the three days of the demonstration, among which the 37° Italian Congress of Aesthetics.

The president of the Group Cosmetic for the aesthetics, Fabio Berchi, Saturday will intervene 22 October during the opening of the Congress representing the association in you address him of regard. "Gruppo Cosmetici per l’Estetica is set what privileged interface between the firms and the operators, with the purpose to form a common front and to promote initiatives of filiera able to make to grow the compartment. the president Berchi has commented - The aesthetical centers suffer in fact for the scarce answer of the consumers that the frequentations have spaced out provoking a bending both in the number of the services that in the treatments. Although our data for the end of 2016 foresee a 2,1% (for a value of the channel equal to 220 million of European) decrease, we are confident in a deceleration of the negative trends. Qualification of the service, of whom the practice and of the environment in which is disbursed they are without doubt the points on which to invest for returning to grow".

Roberto Gorni (Responsible technical-normative Area of Cosmetica Italia and advisor Gruppo Cosmetici per l’Estetica) will intervene instead Sunday 23 October (times 10:15-11:15) inside the session of the Congress devoted regulators to the aspects with a close examination on the labelling of the cosmetic. A focus on the course of the cosmetic market with particular attention to the channel aesthetics will be proposed instead by Gian Andrea Positano (Person responsible Center Studies of Cosmetica Italia) Saturday 22 October (times 11). In the specific one they will be analyzing also some of the in demand cosmetic products in the saloons of beauty. The Center Studies of Cosmetica Italia it has in fact recently in relief in the periodical Beauty Trend Watch some tendencies concerning throwing and claim of enamels for fingernails and products for the depilation.

In Italy in the decade 2005-2015 the throwing of enamels have had a real upsurge with a 119% annual middle growth: particularly, a peak has been reached in 2015 with well 648 throwing on the market. Among the claims more used they detach "long duration" (31%) and "seasonal" (21%). The throwing of products for the depilation in Italy record a light contraction instead equal to a 5% annual middle not growing. In this case the claims more used in 2015 have been " dermatologically tested" (24%) and “botanical/natural” (18%).