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Natural, organic and anti-pollution cosmetic

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The natural cosmetic, organic and also anti-pollution for protection of the skin from the atmospheric pollution is an increasing tendency in the sector of the beauty, with a series of new ingredients and products introduced in the last 18 months, as also emerged from the observatory of the society Organic Monitor.

A recent relationship of the World Health Organization affirms that the 92% of the world population are submitted to an excessive atmospheric pollution. Asia is the most stricken Country, with the almost totality of the first 30 cities more polluted of the world. Apart the impact on the respiratory system, the atmospheric pollution is tied up to various illnesses of the skin as the precocious aging, stains of pigmentation and a great sensibility. Initially launched in Asia, the products anti-pollution for the skin they are in phase of development to international level now.

Following the example of the Asian cosmetic firms, the great multinationals as The Oreal and Procter & Gamble has developed ranges devoted for protecting and to take care of the skin from the polluting substances. Procter & Gamble has made team with the Royal Botanic Gardens of Kew to develop natural active principles for this purpose. The palette of natural ingredients used for applications anti-pollution he is widening. The green tea, artichokes, acai berry and moringa are some of the alimentary ingredients that road is made in the sector for their antioxidants high-level e/o the ability to protect the cells of the skin.

The mark Clarins is developing plants 'anti-pollution' for the production of principles natural assets for line of skincare. New ingredients as Pristinizer of IRB, are above all in phase of development for the qualities anti-pollution. Despite the increasing number of principles natural assets, few natural and biological cosmetic marks have developed ranges anti-pollution.

As will be discussed to the Sustanaible Cosmetics Summit, one of the principal reasons are connected technical problems with green formulations. The development of products for the skin green functional door the matters related to the stability, the maintenance and the performances. Derma E, REN and Nanny Harper are some of the natural marks that have been successful in to face the challenges of formulation.

The increasing awareness of the atmospheric pollution and its impact on the environment and on the health keep on stimulating the question from the consumers. Even if such products he is dealing with the consequences of the pollution on the skin, the production of the same cosmetic you/he/she could have a negative impact on the environment. The natural and biological brands can have a smaller impact instead both on the environment and on the human health and to really be sustainable The matter will have been treated in the next appointments of the Sustainable Cosmetics Summit since 24 to October 26 to Paris and from 14 to November 15 to Hong Kong.