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Swiss Beauty Expo 2017: first edition in Lugano

In: Events

The first edition of Swiss Beauty Expo will be held to the Center Espositivo of Lugano from 21 to 23 January, 2017.

The international fair is wanted to set as the most important demonstration of the present sector in Switzerland and will be an unique occasion to know the great firms of the aesthetical sector. A kermesse that will entertain two different areas respectively devoted to the "Sampled Swiss Make-up", introduced of the organization and inserted in a specification and beautiful frame, and to the "Sampled Swiss Nail Design" in collaboration with INJA (International Nail Judges Association), that will be present for the first time on the Swiss territory.

During the three days of the fair, on the principal stage a rich program of shows will also be prepared, lectures, close examinations, that it will give voice to the numerous international guests: makeup, new techniques, new professional protocols, moments devoted to numerous thematic areas; the facets will be a lot of introduced by artists of world fame.

One of the numerous guests will be Pablo, Art Director Gil Cagné, that on the stage of Swiss Beauty Expo the very beautiful Miss Mondo Italy will put make up on. A great opportunity therefore to see the new tendencies of makeup, to admire the true international protagonists and to discover the last novelties in the world of the aesthetics and the cosmetics.

For every category there will be also a prize for the more innovative product/service: the winners will be awarded a work of the international artist Manuela Mollwitz. The media coverage is guaranteed from all the present partners to the event: newspapers, radio, televisions, agencies of pr and press.