The billing of the cosmetic market grows
It keeps on growing the global billing of the cosmetic sector that, with a value of over 10,5 million of European and the positive impact of the export (+12%), promises also analogous growths for the 2017. The data of the economic investigation of Cosmetica Italia declare it; Cosmetica Italia photographs the pre balance sheet values in 2016 and the forecasts for the 1° semester 2017.
"The inside question of cosmetic impact positively on the billings of the national industry. The inside market, in fact, records in 2016 a 0,5% growth with a value of 9.900 million of European - the president of Cosmetica Italia tells, Fabio Rossello -. After the contractions of the last years they return to grow the professional channels, while the direct sales continue their strong ascent".
Professional hair style and aesthetical centers close in fact 2016 with a growth respectively of the 1% and of the 2,1% graces to a resumption of the attendances and therefore of the consumptions. It seems instead unstoppable the growth of the direct sales, comprehensive of the home sales, for correspondence and ecommerce that, above all thanks to this last, they mark superior trend to the other channels (+7,8%).
The consumers' interest toward the world of the "natural and of the green" it sustains the course of the herbal channel (+1,7%); it is also confirmed to end 2016 the timid resumption of the perfumery (+0,9%) that maintains the second place after the great distribution in the sales of cosmetic in Italy.
It is instead a flat market that of the pharmacy channel, as anticipated by some quarters of difficulty, also maintaining a superior value to the 1.800 million of European; the great continuous distribution to constitute the 40% of the distribution of cosmetic in Italy with a value of 3.800 million of European, but decreases of the 1 ,1% because of the important scissor between iper and traditional supermarkets and specialized spaces "house-toilet".
Finally it is positive for the whole sector the growth of the billing of the contractor firms (+4,2%) that is set awry of the sector and in way trasver-salt toward the other channels.
"We have developed an important study on the financial indicative principals of the cosmetic sector, individualizing dimensional classes and of market homogeneous to have a section reality of the industry. Gian Andrea Positano comments, Responsible Center Studies Cosmetica Italia -. The various indexes confirm the property and structural solidity of the cosmetic enterprises".