The turnover of the cosmetics sector is growing, supported by exports
The business survey, organized by the Centro Studi di Cosmetica Italia and presented today at the Conference Room of Intesa Sanpaolo, confirms the sector's anti-cyclicality and estimates for the end of 2019 a global turnover of the sector close to 11.7 billion, growing of + 2.8%.
Exports, increasingly diversified towards markets also outside Europe, continue to play a leading role in the growth of production: it is expected, in fact, that exports will increase by + 4.5% at the end of the year for a value close to 5 billion euros. This data allows to record the umpteenth record on the balance of payments, close to 3 billion euros. "The market scenario is constantly changing and the consumer is less faithful than in the past - commented the president of Cosmetica Italia, Renato Ancorotti - However, the Italian cosmetics industry continues to stand out for its positive dynamics, both in terms of production that of exports and, among the industrial indicators, investments in research and development consolidate the increasing trends compared to previous years ».
A look at the distribution channels confirms the ability to support their evolution consumers. Within the professional channels, beauty salons strengthen attendance and consumption, estimating by the end of 2019 a growth of + 0.5%; on the other hand the hairdressing salons still show signs of difficulty with a probable closure in contraction to -1%.
The herbalist channel confirms its estate with a forecast at the end of 2019 of + 1.8%, albeit with reduced values compared to the past; forecasts for the pharmacy were also positive, + 1.6%, a channel that is ever closer to the second position among the sales channels held by perfumery. The latter, it is estimated that at the end of the year it will close with a + 1.2%, however several factors, including the strong specialization on a few product families, do not yet allow optimistic projections on the evolution of the channel.
Large-scale distribution has an expected growth of + 1.5% at the end of 2019: representing 41% of the national cosmetic market for a value close to 4.2 billion euro, it combines very different dynamics internally, such as the range between traditional hyper-and supermarkets and the "home-toilet" spaces.
E-commerce continues to be the evidence of the digital transformation of the sector and, also for 2019, it is expected that it will register trends higher than the other channels with + 22%; precisely the shift towards more innovative forms of distribution justifies the slowdown in direct sales (door-to-door and by mail) which is estimated to have a -2% contraction at the end of the year.